Involvement in a routine food shopping context

Involvement in a routine food shopping context Presents empirical evidence in the context of grocery shopping to challenge the assumption that routine shopping is considered invariably to be a low‐involvement activity. Argues that certain situational factors may give rise to routine purchases becoming more involving than others and studies the case of stock‐out situations. Finds that there is some evidence to suggest that routine food shopping for many consumers can be highly involving at times. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Involvement in a routine food shopping context

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Abstract

Presents empirical evidence in the context of grocery shopping to challenge the assumption that routine shopping is considered invariably to be a low‐involvement activity. Argues that certain situational factors may give rise to routine purchases becoming more involving than others and studies the case of stock‐out situations. Finds that there is some evidence to suggest that routine food shopping for many consumers can be highly involving at times.

Journal

British Food JournalEmerald Publishing

Published: May 1, 1995

Keywords: Consumer behaviour; Grocery industry; Involvement; Shopping

References

  • Measuring purchase decision involvement
    Mittal, B.

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