Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Investigating the Patterns of Value-Oriented Innovations in Blue Ocean Strategy

Investigating the Patterns of Value-Oriented Innovations in Blue Ocean Strategy Several scholars dealing with business innovation individuate a great role played by customer value in achieving market success. With this perspective the investigation of prescriptive means for New Value Proposition represents a promising, although still poorly explored, domain. The paper presents an original approach to investigating past success stories focused around approaches derived from "Blue Ocean Strategy", for this new dimensions of performance and value have been introduced. The lesson learned from this survey is that certain strategies based on the fulfilment of established or overlooked customer needs provide greater market appraisal. This article introduces some preliminary directions to support the rethinking of products and services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Innovation Science Emerald Publishing

Investigating the Patterns of Value-Oriented Innovations in Blue Ocean Strategy

Loading next page...
 
/lp/emerald-publishing/investigating-the-patterns-of-value-oriented-innovations-in-blue-ocean-hgwZZ3Huf0
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1757-2223
DOI
10.1260/1757-2223.4.3.123
Publisher site
See Article on Publisher Site

Abstract

Several scholars dealing with business innovation individuate a great role played by customer value in achieving market success. With this perspective the investigation of prescriptive means for New Value Proposition represents a promising, although still poorly explored, domain. The paper presents an original approach to investigating past success stories focused around approaches derived from "Blue Ocean Strategy", for this new dimensions of performance and value have been introduced. The lesson learned from this survey is that certain strategies based on the fulfilment of established or overlooked customer needs provide greater market appraisal. This article introduces some preliminary directions to support the rethinking of products and services.

Journal

International Journal of Innovation ScienceEmerald Publishing

Published: Sep 1, 2012

References