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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1464-6668
- DOI
- 10.1108/IJSMS-07-04-2006-B005
- Publisher site
- See Article on Publisher Site
Abstract
This study examined how different factors contribute to attitudes and the behaviour of spectators attending an Australian Football League game. The results revealed that four factors - Team Interest, Vicarious Achievement, Excitement and Player Interest - were successful in predicting levels of loyalty, while five factors - Vicarious Achievement, Player Interest, Entertainment Value, Drama and Socialisation - predicted game-day attendance. This study illustrates the applicability of the Sport Interest Inventory developed in North America to understand motivational factors for Australian sports fans.
Journal
International Journal of Sports Marketing and Sponsorship – Emerald Publishing
Published: Jul 1, 2006