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Travel counseling and recommender systems on the Internet have not yet become smart enough to fulfill the elementary functions a fastidious consumer may expect. The EUfunded project named DieToRecs httpdietorecs.itc.it aims at improving recommender system functionality by incorporating relevant findings from tourist behavior research. The computational intelligence needed to optimize the usersystem encounter greatly depends on how far the user has advanced in his travel decision process. This report elaborates the levels of counseling intelligence, explores the basic marketing paradigm of matching the productsservices desired and offered, and ponders on the consequences for devising a recommender or counseling system capable of learning.
Tourism Review – Emerald Publishing
Published: Apr 1, 2002
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