Interviews of deshopping behaviour: an analysis of theory of planned behaviour

Interviews of deshopping behaviour: an analysis of theory of planned behaviour Research reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than actual faults in the product, in its pure form premeditated prior to and during the consumption experience”. In effect this means buying something with no intention of keeping it. The authors consider the implications of deshopping and retailers’ prevention of deshopping, exploring the research undertaken to date and the methodology for further research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Interviews of deshopping behaviour: an analysis of theory of planned behaviour

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550310465558
Publisher site
See Article on Publisher Site

Abstract

Research reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than actual faults in the product, in its pure form premeditated prior to and during the consumption experience”. In effect this means buying something with no intention of keeping it. The authors consider the implications of deshopping and retailers’ prevention of deshopping, exploring the research undertaken to date and the methodology for further research.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Mar 1, 2003

Keywords: Retailing; Borrowing; Consumer behaviour; Fraud

References

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