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Interview with Jim O'Connell Vice President Corporate Marketing, NASCAR

Interview with Jim O'Connell Vice President Corporate Marketing, NASCAR INTERVIEW Interview with Jim O’Connell Vice President Corporate Marketing, NASCAR Simon Rines Publisher, International Journal of Sports Marketing & Sponsorship The National Association for Stock Car Auto Racing SR: NASCAR is celebrating its 60th anniversary. Can Inc (NASCAR), celebrating 60 years in 2008, is the you tell me how it is has developed over the years sanctioning body for one of North America’s premier and why it has reached the position it holds today? sports. J O’C: We are fortunate to be racing in our 60th NASCAR is the number one spectator sport – holding season from a start in Daytona Beach, Florida, where 17 of the top 20 highest-attended sporting events in we literally raced on the beach. Through the great the US – and it is the number two rated regular vision of Bill France Senior, NASCAR grew from a season sport on television. NASCAR races are beach race to what has become a huge international broadcast in more than 150 countries and in more business with the participation of more Fortune 500 than 30 languages. companies than any other sport. I think what’s important to talk about is that it’s been built on NASCAR fans are http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Sports Marketing and Sponsorship Emerald Publishing

Interview with Jim O'Connell Vice President Corporate Marketing, NASCAR

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6668
DOI
10.1108/IJSMS-09-03-2008-B004
Publisher site
See Article on Publisher Site

Abstract

INTERVIEW Interview with Jim O’Connell Vice President Corporate Marketing, NASCAR Simon Rines Publisher, International Journal of Sports Marketing & Sponsorship The National Association for Stock Car Auto Racing SR: NASCAR is celebrating its 60th anniversary. Can Inc (NASCAR), celebrating 60 years in 2008, is the you tell me how it is has developed over the years sanctioning body for one of North America’s premier and why it has reached the position it holds today? sports. J O’C: We are fortunate to be racing in our 60th NASCAR is the number one spectator sport – holding season from a start in Daytona Beach, Florida, where 17 of the top 20 highest-attended sporting events in we literally raced on the beach. Through the great the US – and it is the number two rated regular vision of Bill France Senior, NASCAR grew from a season sport on television. NASCAR races are beach race to what has become a huge international broadcast in more than 150 countries and in more business with the participation of more Fortune 500 than 30 languages. companies than any other sport. I think what’s important to talk about is that it’s been built on NASCAR fans are

Journal

International Journal of Sports Marketing and SponsorshipEmerald Publishing

Published: Apr 1, 2008

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