Internet: the marketing challenge of the twentieth century

Internet: the marketing challenge of the twentieth century The Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twentieth century. Participants of the economy from households to foreign markets have found this dynamic phenomenal system to be a way to reach the masses with a large percentage of the Earth’s composite knowledge. Examines the revolutionary impact of the Internet on the discipline of marketing for the next decade and next century. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Internet: the marketing challenge of the twentieth century

Internet Research, Volume 7 (2): 6 – Jun 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662249710165226
Publisher site
See Article on Publisher Site

Abstract

The Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twentieth century. Participants of the economy from households to foreign markets have found this dynamic phenomenal system to be a way to reach the masses with a large percentage of the Earth’s composite knowledge. Examines the revolutionary impact of the Internet on the discipline of marketing for the next decade and next century.

Journal

Internet ResearchEmerald Publishing

Published: Jun 1, 1997

Keywords: Internet; Marketing

References

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