Internet marketing research: opportunities and problems

Internet marketing research: opportunities and problems The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need to be aware of several problems related to this new tool. In particular we show that the nature of the Internet creates different sampling problems. To identify these problems, a seven-step procedure following the steps of the sampling process is proposed. Several practical problems are then discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research: An International Journal Emerald Publishing

Internet marketing research: opportunities and problems

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1352-2752
DOI
10.1108/13522750110393026
Publisher site
See Article on Publisher Site

Abstract

The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need to be aware of several problems related to this new tool. In particular we show that the nature of the Internet creates different sampling problems. To identify these problems, a seven-step procedure following the steps of the sampling process is proposed. Several practical problems are then discussed.

Journal

Qualitative Market Research: An International JournalEmerald Publishing

Published: Sep 1, 2001

Keywords: Market research; Surveys; Sampling

References

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