Internet apparel shopping behaviors: the influence of general innovativeness

Internet apparel shopping behaviors: the influence of general innovativeness The purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of Internet apparel shopping, consumers' general innovativeness may influence the adoption of Internet apparel shopping among young consumers. Using a convenience sample of 178 students in different majors at a large US university, this study examined the influence of general innovativeness on Internet apparel shopping. The results show that general innovativeness is related to Internet usage for information search, but not to actual purchase. Also, students' gender is related to general innovativeness. Female students are more likely to use the Internet for information search for apparel products than male students. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Internet apparel shopping behaviors: the influence of general innovativeness

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550410546197
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of Internet apparel shopping, consumers' general innovativeness may influence the adoption of Internet apparel shopping among young consumers. Using a convenience sample of 178 students in different majors at a large US university, this study examined the influence of general innovativeness on Internet apparel shopping. The results show that general innovativeness is related to Internet usage for information search, but not to actual purchase. Also, students' gender is related to general innovativeness. Female students are more likely to use the Internet for information search for apparel products than male students.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Aug 1, 2004

Keywords: Internet; Shopping; Consumer behaviour

References

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