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Internationalization in Small, Commodity Based Economies The New Zealand Example

Internationalization in Small, Commodity Based Economies The New Zealand Example Many studies have dealt with internationalization of business firms in the past years, few, however, have explored the pattern and process of internationalization in small, commodity based economies. In this study, the situation in New Zealand is considered, in part because it is a small, export and commodity based economy, unlike most countries previously studied. Five different clusters of New Zealand companies were found as related to the stages of internationalization. These include Worried Beginners, Halfhearted Domestics, Maturing Adapters, Conservative Exporters, and Experienced Succeeders. Variables which appear to reflect stages of internationalization are also explored and presented in this study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

Internationalization in Small, Commodity Based Economies The New Zealand Example

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1355-5855
DOI
10.1108/eb010261
Publisher site
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Abstract

Many studies have dealt with internationalization of business firms in the past years, few, however, have explored the pattern and process of internationalization in small, commodity based economies. In this study, the situation in New Zealand is considered, in part because it is a small, export and commodity based economy, unlike most countries previously studied. Five different clusters of New Zealand companies were found as related to the stages of internationalization. These include Worried Beginners, Halfhearted Domestics, Maturing Adapters, Conservative Exporters, and Experienced Succeeders. Variables which appear to reflect stages of internationalization are also explored and presented in this study.

Journal

Asia Pacific Journal of Marketing and Logistics – Emerald Publishing

Published: Jan 1, 1995

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