Internationalising hospitality management degree programmes

Internationalising hospitality management degree programmes Purpose – This paper aims to identify the extent to which hospitality management degree programmes are internationalised to develop graduates capable of working within the global hospitality industry. Design/methodology/approach – A qualitative multiple case study approach was adopted for a UK study of undergraduate international hospitality management degrees. Interviews and document analysis were used as the data collection techniques. Findings – The findings reveal the importance of the development of graduates' cross‐cultural competencies within international hospitality management programmes and the methods used to develop these. The study also reveals further opportunities to enhance the internationalisation of degree programmes. Research limitations/implications – The findings are based on a case study research strategy set within the context of the UK and as such, the generalisability of the findings may be limited. In addition, the study sample contained only undergraduate international hospitality management degree programmes. Practical implications – This paper reveals a number of opportunities to enhance the internationalisation of hospitality management programmes and the challenges currently faced by academics and students. Originality/value – The paper provides a framework comprising internationalisation at home (IaH) and internationalisation abroad (IA) dimensions for academics to assess the internationalisation of degree programmes and the extent to which cross‐cultural competencies are developed among graduates. The framework can also be used by graduate recruiters seeking candidates with the requisite cross‐cultural understanding, attitudes and skills to work within the international hospitality industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Internationalising hospitality management degree programmes

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596111111119356
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to identify the extent to which hospitality management degree programmes are internationalised to develop graduates capable of working within the global hospitality industry. Design/methodology/approach – A qualitative multiple case study approach was adopted for a UK study of undergraduate international hospitality management degrees. Interviews and document analysis were used as the data collection techniques. Findings – The findings reveal the importance of the development of graduates' cross‐cultural competencies within international hospitality management programmes and the methods used to develop these. The study also reveals further opportunities to enhance the internationalisation of degree programmes. Research limitations/implications – The findings are based on a case study research strategy set within the context of the UK and as such, the generalisability of the findings may be limited. In addition, the study sample contained only undergraduate international hospitality management degree programmes. Practical implications – This paper reveals a number of opportunities to enhance the internationalisation of hospitality management programmes and the challenges currently faced by academics and students. Originality/value – The paper provides a framework comprising internationalisation at home (IaH) and internationalisation abroad (IA) dimensions for academics to assess the internationalisation of degree programmes and the extent to which cross‐cultural competencies are developed among graduates. The framework can also be used by graduate recruiters seeking candidates with the requisite cross‐cultural understanding, attitudes and skills to work within the international hospitality industry.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Mar 8, 2011

Keywords: International business; Higher education; Hospitality management; Cross‐cultural management; Undergraduates; United Kingdom

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