Purpose – This paper aims to identify the extent to which hospitality management degree programmes are internationalised to develop graduates capable of working within the global hospitality industry. Design/methodology/approach – A qualitative multiple case study approach was adopted for a UK study of undergraduate international hospitality management degrees. Interviews and document analysis were used as the data collection techniques. Findings – The findings reveal the importance of the development of graduates' cross‐cultural competencies within international hospitality management programmes and the methods used to develop these. The study also reveals further opportunities to enhance the internationalisation of degree programmes. Research limitations/implications – The findings are based on a case study research strategy set within the context of the UK and as such, the generalisability of the findings may be limited. In addition, the study sample contained only undergraduate international hospitality management degree programmes. Practical implications – This paper reveals a number of opportunities to enhance the internationalisation of hospitality management programmes and the challenges currently faced by academics and students. Originality/value – The paper provides a framework comprising internationalisation at home (IaH) and internationalisation abroad (IA) dimensions for academics to assess the internationalisation of degree programmes and the extent to which cross‐cultural competencies are developed among graduates. The framework can also be used by graduate recruiters seeking candidates with the requisite cross‐cultural understanding, attitudes and skills to work within the international hospitality industry.
International Journal of Contemporary Hospitality Management – Emerald Publishing
Published: Mar 8, 2011
Keywords: International business; Higher education; Hospitality management; Cross‐cultural management; Undergraduates; United Kingdom
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