International Services Marketing A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries

International Services Marketing A Comparative Evaluation of the Dimensions of Service Quality... Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service quality dimensions based on the relevant environmental factors characterizing developed and developing economies. Discusses managerial implications of the hypotheses that are derived, and proposes the empirical investigation of these hypotheses as a direction for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

International Services Marketing A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651339410061937
Publisher site
See Article on Publisher Site

Abstract

Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service quality dimensions based on the relevant environmental factors characterizing developed and developing economies. Discusses managerial implications of the hypotheses that are derived, and proposes the empirical investigation of these hypotheses as a direction for future research.

Journal

International Marketing ReviewEmerald Publishing

Published: Apr 1, 1994

Keywords: Communications; Customers; Developing countries; International marketing; Relationship marketing; Service; Service industries; Service quality; Strategy; Top management

References

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