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International Marketing as Negotiation with Particular Reference to the People's Republic of China

International Marketing as Negotiation with Particular Reference to the People's Republic of China An international marketing strategy can only be as good as its implementation. Because implementation becomes more and more difficult through changes in international relations, economic ideologies, pressures of competition and growing professional competence, the negotiations by which implementation largely takes place assume an increasing significance in the outcomes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

International Marketing as Negotiation with Particular Reference to the People's Republic of China

Warrington, MB; McCall, JB
Management Research News , Volume 5 (4): 6 – Jun 1, 1982
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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb027817
Publisher site
See Article on Publisher Site

Abstract

An international marketing strategy can only be as good as its implementation. Because implementation becomes more and more difficult through changes in international relations, economic ideologies, pressures of competition and growing professional competence, the negotiations by which implementation largely takes place assume an increasing significance in the outcomes.

Journal

Management Research News – Emerald Publishing

Published: Jun 1, 1982

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