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References (9)
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Managing in the service economy
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0959-6119
- DOI
- 10.1108/EUM0000000001685
- Publisher site
- See Article on Publisher Site
Abstract
This places the industry within the dynamic environment provided bythe push towards the free movement of goods and overall marketliberalisation within the European Community as codified in the1992 measures. The challenge of adopting a truly globalapproach to international marketing is discussed, and several potentialapproaches offered in particular lowcost and serviceenhancementstrategies are debated.
Journal
International Journal of Contemporary Hospitality Management – Emerald Publishing
Published: Apr 1, 1991