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International Market‐Entry Decision Models: How Important are they?

International Market‐Entry Decision Models: How Important are they? The delineation of the different international market‐entry decision models serves to inform international managers of the different alternative courses of action open to them. The entire spectrum of decisions emerging from short‐term to long‐term considerations, in addition to micro‐related decisions, are discussed. This paper evaluates the importance of these alternative courses of action and their decision criteria. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

International Market‐Entry Decision Models: How Important are they?

American Journal of Business , Volume 6 (2): 7 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © 1991 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199100020
Publisher site
See Article on Publisher Site

Abstract

The delineation of the different international market‐entry decision models serves to inform international managers of the different alternative courses of action open to them. The entire spectrum of decisions emerging from short‐term to long‐term considerations, in addition to micro‐related decisions, are discussed. This paper evaluates the importance of these alternative courses of action and their decision criteria.

Journal

American Journal of BusinessEmerald Publishing

Published: Jan 1, 1991

Keywords: International market‐entry decision models; Decision making; Micro‐related decisions; Decision criteria

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