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International Journal of Retail & Distribution Management

International Journal of Retail & Distribution Management 18 MARKETING PANORAMIC REVIEW III comprehensive collection on retail needs, the formulation of retail strategy, and the evaluation of retail performance. The second section is called "The marketing and marketing mix reflects the Retail Marketing Mix" and has chapters on location, product A coming oil age of retail studies. selection and buying, retail pricing, own brands, advertising and promotion, the selling environment, and retail services. The 12 chapters are essentially self-contained units. A summary and review questions are included at the end of each, followed by the extensive list of references which have been drawn on for the content: rarely, if ever, less than 50, and in some cases over 100. The name index covers nine International pages, and includes well over 500 different authors — I didn't actually count them! This very detailed referencing inevitably affects the writing style, and in some places it seems to read rather like a series of card index abstracts pasted to­ Journal of gether. On the whole, however, the exposition is clear, and the text is well broken up with relevant and useful tables and diagrams. Retail & In a book that appears so comprehensive in its coverage, it is perhaps surprising that such weaknesses as it has are essentially those of omission. As far as specific content is concerned, it is almost inevitable that any individual reader Distribution may wish that some things had been included that aren't. For this one, it is first a consideration of ethical and social responsibility issues as they impact on retailers; and second, a review and assessment of techniques for forecasting Management changes in the retail environment. The more basic omission, however, is that there is no actual definition of "Retail Marketing", and no setting out of an David Bennison explicit conceptual framework for the analysis which would integrate the constituent parts and provide some common threads to run through the book. "Retailing" is seen only in terms of the distribution of physical consumer goods; yet Marketing Intelligence & Planning, Vol. 9 No. 6, 1991, p. 18 the retailing of financial, leisure and other services is arguably © MCB University Press, 0263-4503 of no less importance in the economy and, as everyday observation makes clear, shares much common ground. Retail Marketing The absence of the overview that an initial framework would Peter J. McGoldrick have provided perhaps makes its greatest impact at the end McGraw-Hill Book Company (UK) Ltd, 1990, £14.95, ISBN of the book. The very last paragraph of the final chapter 0 07 084159 4 describes a matrix approach to the development of retail services strategies. For the reader reaching this point the The rapid development of specialist courses in retail experience is similar to walking over a cliff — suddenly there management and marketing in British polytechnics and is nothing there! A concluding chapter which brought together universities over the last few years is one of the most tangible all that had gone before, and looked towards the future of signs of the coming of age of retail studies in this country. this rapidly changing sector, would have been very welcome. For several reasons, students and lecturers alike on these courses should welcome this timely book as a very valuable Despite these reservations, there is no doubt that the book contribution to their field. It synthesises an enormous deserves widespread recognition as a leading text on its amount of disparate research; it draws extensively on UK subject. At £14.95 it is also one which should find a place on examples, complementing the American bias of most texts every student's bookshelf. Given both the dynamics of the of this size; and it makes explicit linkages between theory industry and the current volume of research output in retail­ and practice, illustrating how the one illuminates the other. ing, however, it is probably unavoidable that the book will begin to date after a time. Since the great service which it performs An initial introductory chapter is followed by the division of is to bring together so much work in one place, it is to be the book into two sections. The first is called "Retail very much hoped that the author will be able to produce Marketing Strategy" and has chapters on national and updated editions in future years. It will be no mean task! international environments, the identification of market David Bennison is based at the Department of Retail Marketing, Manchester Polytechnic, UK. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

International Journal of Retail & Distribution Management

Bennison, David
Marketing Intelligence & Planning , Volume 9 (6): 1 – Jun 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/EUM0000000001108
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Abstract

18 MARKETING PANORAMIC REVIEW III comprehensive collection on retail needs, the formulation of retail strategy, and the evaluation of retail performance. The second section is called "The marketing and marketing mix reflects the Retail Marketing Mix" and has chapters on location, product A coming oil age of retail studies. selection and buying, retail pricing, own brands, advertising and promotion, the selling environment, and retail services. The 12 chapters are essentially self-contained units. A summary and review questions are included at the end of each, followed by the extensive list of references which have been drawn on for the content: rarely, if ever, less than 50, and in some cases over 100. The name index covers nine International pages, and includes well over 500 different authors — I didn't actually count them! This very detailed referencing inevitably affects the writing style, and in some places it seems to read rather like a series of card index abstracts pasted to­ Journal of gether. On the whole, however, the exposition is clear, and the text is well broken up with relevant and useful tables and diagrams. Retail & In a book that appears so comprehensive in its coverage, it is perhaps surprising that such weaknesses as it has are essentially those of omission. As far as specific content is concerned, it is almost inevitable that any individual reader Distribution may wish that some things had been included that aren't. For this one, it is first a consideration of ethical and social responsibility issues as they impact on retailers; and second, a review and assessment of techniques for forecasting Management changes in the retail environment. The more basic omission, however, is that there is no actual definition of "Retail Marketing", and no setting out of an David Bennison explicit conceptual framework for the analysis which would integrate the constituent parts and provide some common threads to run through the book. "Retailing" is seen only in terms of the distribution of physical consumer goods; yet Marketing Intelligence & Planning, Vol. 9 No. 6, 1991, p. 18 the retailing of financial, leisure and other services is arguably © MCB University Press, 0263-4503 of no less importance in the economy and, as everyday observation makes clear, shares much common ground. Retail Marketing The absence of the overview that an initial framework would Peter J. McGoldrick have provided perhaps makes its greatest impact at the end McGraw-Hill Book Company (UK) Ltd, 1990, £14.95, ISBN of the book. The very last paragraph of the final chapter 0 07 084159 4 describes a matrix approach to the development of retail services strategies. For the reader reaching this point the The rapid development of specialist courses in retail experience is similar to walking over a cliff — suddenly there management and marketing in British polytechnics and is nothing there! A concluding chapter which brought together universities over the last few years is one of the most tangible all that had gone before, and looked towards the future of signs of the coming of age of retail studies in this country. this rapidly changing sector, would have been very welcome. For several reasons, students and lecturers alike on these courses should welcome this timely book as a very valuable Despite these reservations, there is no doubt that the book contribution to their field. It synthesises an enormous deserves widespread recognition as a leading text on its amount of disparate research; it draws extensively on UK subject. At £14.95 it is also one which should find a place on examples, complementing the American bias of most texts every student's bookshelf. Given both the dynamics of the of this size; and it makes explicit linkages between theory industry and the current volume of research output in retail­ and practice, illustrating how the one illuminates the other. ing, however, it is probably unavoidable that the book will begin to date after a time. Since the great service which it performs An initial introductory chapter is followed by the division of is to bring together so much work in one place, it is to be the book into two sections. The first is called "Retail very much hoped that the author will be able to produce Marketing Strategy" and has chapters on national and updated editions in future years. It will be no mean task! international environments, the identification of market David Bennison is based at the Department of Retail Marketing, Manchester Polytechnic, UK.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: Jun 1, 1991

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