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INTERNATIONAL FRANCHISING MARKS & SPENCER A CASE STUDY

INTERNATIONAL FRANCHISING MARKS & SPENCER A CASE STUDY International franchising has proved a valuable strategic option inthe overseas expansion of British mixed retailing businesses. It offersthe opportunity to gain access to overseas markets with minimalinvestment and high returns. For Marks & Spencer, one of the UKsleading retailers, the franchising group acts in a pioneering role. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

INTERNATIONAL FRANCHISING MARKS & SPENCER A CASE STUDY

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110002275
Publisher site
See Article on Publisher Site

Abstract

International franchising has proved a valuable strategic option inthe overseas expansion of British mixed retailing businesses. It offersthe opportunity to gain access to overseas markets with minimalinvestment and high returns. For Marks & Spencer, one of the UKsleading retailers, the franchising group acts in a pioneering role.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Feb 1, 1991

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