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International business and culture

International business and culture EDITORIAL As more and more business companies seek to extend the reach of their products and operations beyond national boundaries through joint ventures, subsidiaries and merger & acquisitions etc., there is a greater need for understanding different cultures. Individuals, as managers, have to interact with their counterparts and customers or suppliers from different parts of the world. Needless to say, their interaction would be more effective if each one understood the cultural background of the other. Some time, business deals may fail or may not attain desired level of success due to inadequate understanding of culture of different parties involved. But, what is culture? One of the ways culture can be defined is “beliefs, rules, customs and manners that characterize the behavior of a group”. The key elements of culture are language, religion, values, customs, aesthetics etc. Language can be considered as the most important element since its usages indicate certain inherent values and beliefs of people. For example, in French language, ‘il’ means ‘he’ and “elle” means “she”. Similarly ‘ils’ means ‘they’ for a group of all males and “elles” means “they” for a group of all females. But the plural for a group of people is “ils” http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advances in Management Research Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0972-7981
DOI
10.1108/JAMR-01-2016-0008
Publisher site
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Abstract

EDITORIAL As more and more business companies seek to extend the reach of their products and operations beyond national boundaries through joint ventures, subsidiaries and merger & acquisitions etc., there is a greater need for understanding different cultures. Individuals, as managers, have to interact with their counterparts and customers or suppliers from different parts of the world. Needless to say, their interaction would be more effective if each one understood the cultural background of the other. Some time, business deals may fail or may not attain desired level of success due to inadequate understanding of culture of different parties involved. But, what is culture? One of the ways culture can be defined is “beliefs, rules, customs and manners that characterize the behavior of a group”. The key elements of culture are language, religion, values, customs, aesthetics etc. Language can be considered as the most important element since its usages indicate certain inherent values and beliefs of people. For example, in French language, ‘il’ means ‘he’ and “elle” means “she”. Similarly ‘ils’ means ‘they’ for a group of all males and “elles” means “they” for a group of all females. But the plural for a group of people is “ils”

Journal

Journal of Advances in Management ResearchEmerald Publishing

Published: May 3, 2016

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