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Internal customer satisfaction

Internal customer satisfaction Asserts that internal customer satisfaction, which is critical to successful services marketing, has three aspects involvement, enablement, and pure internal customer satisfaction. Defines each factor, describes its importance, and then illustrates with measurement examples. Makes suggestions towards measuring internal customer satisfaction. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

Internal customer satisfaction

Managing Service Quality , Volume 1 (3): 4 – Mar 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-4529
DOI
10.1108/EUM0000000003138
Publisher site
See Article on Publisher Site

Abstract

Asserts that internal customer satisfaction, which is critical to successful services marketing, has three aspects involvement, enablement, and pure internal customer satisfaction. Defines each factor, describes its importance, and then illustrates with measurement examples. Makes suggestions towards measuring internal customer satisfaction.

Journal

Managing Service QualityEmerald Publishing

Published: Mar 1, 1991

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