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Interaction, identity and collocation: What value is a corporate campus?

Interaction, identity and collocation: What value is a corporate campus? Corporate campuses have been justified on many grounds, including lower operational costs, greater flexibility, stronger corporate branding and enhanced cross‐functional communication. Despite the tens of millions of dollars spent to acquire and develop them, little research exists that has systematically tested the validity of the benefits attributed to a corporate campus. This paper reports on an initial set of case studies examining one potential benefit of a corporate campus: the nature and extent of communication across organisational units. The results suggest that the amount of cross‐unit communication on a corporate campus may be less than expected. Implications for workplace and collocation strategies are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Corporate Real Estate Emerald Publishing

Interaction, identity and collocation: What value is a corporate campus?

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
1463-001X
DOI
10.1108/14630010310812163
Publisher site
See Article on Publisher Site

Abstract

Corporate campuses have been justified on many grounds, including lower operational costs, greater flexibility, stronger corporate branding and enhanced cross‐functional communication. Despite the tens of millions of dollars spent to acquire and develop them, little research exists that has systematically tested the validity of the benefits attributed to a corporate campus. This paper reports on an initial set of case studies examining one potential benefit of a corporate campus: the nature and extent of communication across organisational units. The results suggest that the amount of cross‐unit communication on a corporate campus may be less than expected. Implications for workplace and collocation strategies are discussed.

Journal

Journal of Corporate Real EstateEmerald Publishing

Published: Oct 1, 2003

Keywords: Campus; Collocation; Communication; Identification; Attraction; Retention; Workplace;

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