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Intelligent Computer Models for Marketing Decisions

Intelligent Computer Models for Marketing Decisions Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Intelligent Computer Models for Marketing Decisions

Management Decision , Volume 32 (4): 6 – Jun 1, 1994

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0025-1747
DOI
10.1108/00251749410058653
Publisher site
See Article on Publisher Site

Abstract

Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general.

Journal

Management DecisionEmerald Publishing

Published: Jun 1, 1994

Keywords: Artificial intelligence; Decision making; IT; Management; Research; Site location; Tourism

References