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References (6)
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The management of business logistics -
10.1108/eb014673
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Furthering the integration of marketing and logistics through customer service in the channelJournal of the Academy of Marketing Science, 17
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0960-0035
- DOI
- 10.1108/EUM0000000000386
- Publisher site
- See Article on Publisher Site
Abstract
Logistics and marketing are both corporate functions that arecritical for the competitive position of an organisation. Traditionally,logistics has been seen as a passive tool supporting marketing, whilemore recent research publications have stressed the strategic importanceof logistics. Here the focus is on showing the impact logistics has oncompetitive advantage identifying the key interfaces between logisticsand marketing stressing the need of integrating the two functions toavoid permanent friction between them and providing an approach todeveloping an integrated logisticsmarketing strategy.
Journal
International Journal of Physical Distribution & Logistics Management – Emerald Publishing
Published: May 1, 1991