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Integration of Marketing and Logistics A Way to Competitive Advantage in South Africa

Integration of Marketing and Logistics A Way to Competitive Advantage in South Africa Logistics and marketing are both corporate functions that arecritical for the competitive position of an organisation. Traditionally,logistics has been seen as a passive tool supporting marketing, whilemore recent research publications have stressed the strategic importanceof logistics. Here the focus is on showing the impact logistics has oncompetitive advantage identifying the key interfaces between logisticsand marketing stressing the need of integrating the two functions toavoid permanent friction between them and providing an approach todeveloping an integrated logisticsmarketing strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

Integration of Marketing and Logistics A Way to Competitive Advantage in South Africa

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-0035
DOI
10.1108/EUM0000000000386
Publisher site
See Article on Publisher Site

Abstract

Logistics and marketing are both corporate functions that arecritical for the competitive position of an organisation. Traditionally,logistics has been seen as a passive tool supporting marketing, whilemore recent research publications have stressed the strategic importanceof logistics. Here the focus is on showing the impact logistics has oncompetitive advantage identifying the key interfaces between logisticsand marketing stressing the need of integrating the two functions toavoid permanent friction between them and providing an approach todeveloping an integrated logisticsmarketing strategy.

Journal

International Journal of Physical Distribution & Logistics Management – Emerald Publishing

Published: May 1, 1991

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