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Integration of company responsibility, the learning process: the Autogrill case

Integration of company responsibility, the learning process: the Autogrill case Purpose – The purpose of this research is to provide an insight into the learning process leading to the integration of company responsibility, in companies that are moving from a generic approach of Corporate Social Responsibility towards a holistic approach of stakeholder management. The analysis of a case study of a multinational Italian company, Autogrill Group S.p.a., will be explored as an organizational learning process using the framework of a recent approach of Total Responsibility Management. Design/methodology/approach – The method of qualitative research is based on the analysis of the theory of the subject and through the use of various techniques to study the case to give a longitudinal perspective. Findings – The use of the case study suggests that the path from a CSR perspective toward a stakeholder management model of responsibility is a “gradual” learning process that requires vision, commitment, integration, innovation, competence, management systems and resources. This learning process is also very important as a “catalyst” of innovation and for the continuous improvement of the company. Research limitations/implications – In this research the aim is to inquire: How do companies learn to integrate their responsibilities in the process of management, moving from a generic approach of CSR toward a holistic approach of stakeholder management? Originality/value – The stakeholder management model of Total Responsibility Management in this research is used to assist understanding the importance of managing the company responsibly and to show a way of reading the progress of a multinational company, which is on the path towards a more stakeholder‐oriented model of responsibility. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Development Emerald Publishing

Integration of company responsibility, the learning process: the Autogrill case

Rosario Ragusa
Journal of Management Development , Volume 30 (10): 17 – Oct 25, 2011
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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0262-1711
DOI
10.1108/02621711111182501
Publisher site
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Abstract

Purpose – The purpose of this research is to provide an insight into the learning process leading to the integration of company responsibility, in companies that are moving from a generic approach of Corporate Social Responsibility towards a holistic approach of stakeholder management. The analysis of a case study of a multinational Italian company, Autogrill Group S.p.a., will be explored as an organizational learning process using the framework of a recent approach of Total Responsibility Management. Design/methodology/approach – The method of qualitative research is based on the analysis of the theory of the subject and through the use of various techniques to study the case to give a longitudinal perspective. Findings – The use of the case study suggests that the path from a CSR perspective toward a stakeholder management model of responsibility is a “gradual” learning process that requires vision, commitment, integration, innovation, competence, management systems and resources. This learning process is also very important as a “catalyst” of innovation and for the continuous improvement of the company. Research limitations/implications – In this research the aim is to inquire: How do companies learn to integrate their responsibilities in the process of management, moving from a generic approach of CSR toward a holistic approach of stakeholder management? Originality/value – The stakeholder management model of Total Responsibility Management in this research is used to assist understanding the importance of managing the company responsibly and to show a way of reading the progress of a multinational company, which is on the path towards a more stakeholder‐oriented model of responsibility.

Journal

Journal of Management Development – Emerald Publishing

Published: Oct 25, 2011

Keywords: Responsibility management; Sustainability management; Corporate Social Responsibility; Stakeholders; Total Responsibility Management; Stakeholder engagement; Case studies; Italy

References

  • Autogrill: An Italian History
    Colafranceschi, S.
  • Out of the Crisis
    Deming, W.E.
  • Stakeholder theory of the modern corporation, the moral responsibility of corporations
    Freeman, E.R.
  • Strategic Management. A Stakeholder Approach
    Freeman, E.R.
  • Total Responsibility Management: The Manual
    Waddock, S.; Bodwell, C.
  • Responsibility: the new business imperative
    Waddock, S.; Bodwell, C.; Graves, S.B.
  • Deming management at work: six successful companies that use the quality principles of the world‐famous W. Edwards Deming
    Walton, M.