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Integrating AI into business processes and corporate strategies to enhance customer value

Integrating AI into business processes and corporate strategies to enhance customer value This is a thought-leadership interview with digital-era experts Thomas Davenport and Nitin Mittal on the strategic desirability and implications for legacy companies on being fully committed to becoming AI-driven businesses.Design/methodology/approachAn interview with thought-leaders in the area of digital strategy.FindingsThe interview explains what it means to be an AI-driven company and how to manage the kind of transformation that legacy will need to go through to become AI-fueled leaders in their sector.Originality/valueThe main value is the direct dialog with digital-era experts on their latest research insights. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Integrating AI into business processes and corporate strategies to enhance customer value

Strategy & Leadership , Volume 51 (2): 7 – Mar 13, 2023

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1087-8572
eISSN
1087-8572
DOI
10.1108/sl-01-2023-0013
Publisher site
See Article on Publisher Site

Abstract

This is a thought-leadership interview with digital-era experts Thomas Davenport and Nitin Mittal on the strategic desirability and implications for legacy companies on being fully committed to becoming AI-driven businesses.Design/methodology/approachAn interview with thought-leaders in the area of digital strategy.FindingsThe interview explains what it means to be an AI-driven company and how to manage the kind of transformation that legacy will need to go through to become AI-fueled leaders in their sector.Originality/valueThe main value is the direct dialog with digital-era experts on their latest research insights.

Journal

Strategy & LeadershipEmerald Publishing

Published: Mar 13, 2023

Keywords: corporate strategy; AI; Business processes

There are no references for this article.