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Innovativeness in the context of technological and market dynamism

Innovativeness in the context of technological and market dynamism PurposeInnovativeness is a critical aspect for the survival and success of the company in the long term. The purpose of this paper is to study how the density of the network in which the company is immersed influences the relationship between environment, dynamism and innovativeness. More specifically, the authors analyse whether the network density acts in a heterogeneous way, worsening or improving the effects of technological and market dynamism on innovativeness, respectively.Design/methodology/approachThe empirical study was conducted on a sample of 292 companies in the agri-food industry in Spain. In order to test the proposed model, the authors used partial least squares.FindingsThe results show that technological dynamism has a positive effect on the generation and development of a firm’s innovativeness. However, market dynamism does not influence innovativeness. The authors also observe that the interactive effects between network density and dynamism are significant, but in a divergent way. Whereas the interactive effect between density and technological dynamism is negative, the interaction between density and market dynamism is positive.Originality/valueThe main contribution of the study is to show how the level of network density alters the effect of technological and market dynamism on innovativeness. The authors highlight the relevance of network theory to explain the contextual background to innovativeness. The authors also stress the importance of differentiating between the market and technological components of dynamism to further elucidate their effects. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

Innovativeness in the context of technological and market dynamism

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References (111)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0953-4814
DOI
10.1108/JOCM-04-2016-0068
Publisher site
See Article on Publisher Site

Abstract

PurposeInnovativeness is a critical aspect for the survival and success of the company in the long term. The purpose of this paper is to study how the density of the network in which the company is immersed influences the relationship between environment, dynamism and innovativeness. More specifically, the authors analyse whether the network density acts in a heterogeneous way, worsening or improving the effects of technological and market dynamism on innovativeness, respectively.Design/methodology/approachThe empirical study was conducted on a sample of 292 companies in the agri-food industry in Spain. In order to test the proposed model, the authors used partial least squares.FindingsThe results show that technological dynamism has a positive effect on the generation and development of a firm’s innovativeness. However, market dynamism does not influence innovativeness. The authors also observe that the interactive effects between network density and dynamism are significant, but in a divergent way. Whereas the interactive effect between density and technological dynamism is negative, the interaction between density and market dynamism is positive.Originality/valueThe main contribution of the study is to show how the level of network density alters the effect of technological and market dynamism on innovativeness. The authors highlight the relevance of network theory to explain the contextual background to innovativeness. The authors also stress the importance of differentiating between the market and technological components of dynamism to further elucidate their effects.

Journal

Journal of Organizational Change Management – Emerald Publishing

Published: Jul 3, 2017

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