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Innovative Products Trigger Internal Growth

Innovative Products Trigger Internal Growth Helene Curtis takes on a number of worldclass marketers in the personal care industry. Sales reached 630 million last year. One of the keys to the company's success is developing new products that anticipate consumer needs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Innovative Products Trigger Internal Growth

Cooper, Charles G.
Journal of Business Strategy , Volume 10 (6): 3 – Jun 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039329
Publisher site
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Abstract

Helene Curtis takes on a number of worldclass marketers in the personal care industry. Sales reached 630 million last year. One of the keys to the company's success is developing new products that anticipate consumer needs.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1989

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