Purpose – How des Xilinx Corporation, with worldwide headquarters in San Jose and European headquarters in Dublin, stay on Fortune magazine's top‐ten‐best‐companies‐to‐work‐for list and remain the market leader in the programmable logic segment of the semiconductor industry? Design/methodology/approach – Strategy & Leadership interviewed Paul McCambridge, Vice President of Xilinx to find out what's behind the company's sustained success as an innovator. Findings – Xilinx wants to be on the breakthrough curve and has adopted a higher‐risk business model to gain technology leadership. Xilinx has created a culture that supports taking risks. The culture assumes that if there is failure there will be both learning and the opportunity to provide a solution in the future. The culture of trust is key. And this extends to customers and supply partners Research limitations/implications – More interviews about other aspects of Xilinx's strategic management practices, such as strategic planning, will be the subject of future interviews. Practical implications – In bad economic times Xilinx took unconventional actions to preserve teams and avoid layoffs. The result was the culture of innovation was enhanced. Originality/value – Here is a rare look at how a senior leader manages the continual risks of making breakthrough innovation happen.
Strategy & Leadership – Emerald Publishing
Published: Aug 1, 2005
Keywords: Innovation; Culture; Risk management; Learning
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera