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Innovations in retailing are characterised by, first, a hostile reaction from established organisations and, second, by a distinctive pattern of evolution. This article presents an integrated theory of retail change which is used to describe the development of the retail warehouse, one of the most important – and reviled – post‐war innovations in UK retailing.
European Journal of Marketing – Emerald Publishing
Published: Sep 1, 1990
Keywords: Retailing; Marketing; Innovation; Warehousing
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