Information enrichment: designing the supply chain for competitive advantage

Information enrichment: designing the supply chain for competitive advantage Speed of response to customer demand has long been recognized as a key attribute to business success since customer loyalty can be won or lost on product availability. With everyone implementing lean manufacturing philosophies, companies additionally need to become smart chain managers and ensure continuous improvement to stay competitive. Exploits further the concept of the “seamless supply chain”, by encouraging market place information to move through the supply chain with as little distortion as possible. The simulation model used to benchmark performance improvement is representative of both the MIT beer game and much experimental industrial practice. It is therefore realistic as an aid to the implementation of decision support systems (DSS). Presents the beneficial dynamic effects of enriching each supply chain member’s order decision with undistorted market sales. Concludes that tremendous benefits can result from adopting a holistic approach if the attitudinal problems associated with information sharing can be overcome. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Supply Chain Management: An International Journal Emerald Publishing

Information enrichment: designing the supply chain for competitive advantage

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1359-8546
DOI
10.1108/13598549710191304
Publisher site
See Article on Publisher Site

Abstract

Speed of response to customer demand has long been recognized as a key attribute to business success since customer loyalty can be won or lost on product availability. With everyone implementing lean manufacturing philosophies, companies additionally need to become smart chain managers and ensure continuous improvement to stay competitive. Exploits further the concept of the “seamless supply chain”, by encouraging market place information to move through the supply chain with as little distortion as possible. The simulation model used to benchmark performance improvement is representative of both the MIT beer game and much experimental industrial practice. It is therefore realistic as an aid to the implementation of decision support systems (DSS). Presents the beneficial dynamic effects of enriching each supply chain member’s order decision with undistorted market sales. Concludes that tremendous benefits can result from adopting a holistic approach if the attitudinal problems associated with information sharing can be overcome.

Journal

Supply Chain Management: An International JournalEmerald Publishing

Published: Dec 1, 1997

Keywords: Market intelligence; Partnering; Response rate; Supply and demand; Supply chain

References

  • Foundations for a successful continuous replenishment program
    Andraski, J.C.
  • Industrial Dynamics
    Forrester, J.W.
  • Problems for the future of systems dynamics
    Richardson, G.P.
  • The seamless supply chain ‐ the predators advantage
    Towill, D.R.

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