Argues, as a result of the convergence of commerce, technology, and consumer frustration, these new infomediary businesses could help customers capture, manage and maximize information assets value. States infomediaries can act as their client's agents, representing their interests and guarding their privacy. Looks at market characteristics and examples of potential markets, which are: essentials; and consumption and lifestyle markets. Summarizes that greatest success for potential infomediaries may come from alliances between traditional and Internet companies — thereby having the best of both areas.
The Antidote – Emerald Publishing
Published: Feb 1, 2000
Keywords: Information industry; Information technology; Marketing information