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Influences on the consumer decision‐making process towards fresh meat – Insights from Belgium and implications

Influences on the consumer decision‐making process towards fresh meat – Insights from Belgium and... The paper reports findings and recommendations from doctoral research in Belgium. The objective is to present insights related to the consumer decision-making process towards fresh meat. A four-component conceptual framework is proposed. Information required to investigate links and associations between different elements of the framework is collected through exploratory and conclusive research procedures, with data originating from consumer surveys and household panels. Major attention is paid to the impact of communication and information from mass media, as well as to the impact of socio-demographic characteristics such as age and presence of young children in the household. Recommendations extend to livestock farming, the meat industry, government, mass media and future research. Key attention points include increased orientation towards satisfying consumer needs and re-establishment of trust through the production of intrinsically safe products and reliable and effective communication. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Influences on the consumer decision‐making process towards fresh meat – Insights from Belgium and implications

Wim Verbeke
British Food Journal , Volume 102 (7): 17 – Aug 1, 2000
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17 pages

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700010336526
Publisher site
See Article on Publisher Site

Abstract

The paper reports findings and recommendations from doctoral research in Belgium. The objective is to present insights related to the consumer decision-making process towards fresh meat. A four-component conceptual framework is proposed. Information required to investigate links and associations between different elements of the framework is collected through exploratory and conclusive research procedures, with data originating from consumer surveys and household panels. Major attention is paid to the impact of communication and information from mass media, as well as to the impact of socio-demographic characteristics such as age and presence of young children in the household. Recommendations extend to livestock farming, the meat industry, government, mass media and future research. Key attention points include increased orientation towards satisfying consumer needs and re-establishment of trust through the production of intrinsically safe products and reliable and effective communication.

Journal

British Food Journal – Emerald Publishing

Published: Aug 1, 2000

Keywords: Meat; Belgium

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