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/lp/emerald-publishing/influence-of-an-event-on-a-destination-s-image-the-case-of-the-annual-ES5iNTw9zr
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1660-5373
- DOI
- 10.1108/eb058420
- Publisher site
- See Article on Publisher Site
Abstract
Events, conventions and other meetings are one of the fastest growing sectors within the tourism industry. For many destinations events provide a large number of tourists and a high public exposure through an extensive media coverage. This paper draws its focus on the image of an event and its influence on the image of a destination. The results show that an event has an influence on a traveller's image of the destination, most notably for travellers living close to the destination. It is also shown that the image of those travellers who have a prior experience with the destination are less affected by the event. The results can be used by destination managers to improve the image benefit of events through a better selection of events and to improve the competitive position of the destination by a selective communication of the positive aspects of the event to particular target groups.
Journal
Tourism Review – Emerald Publishing
Published: Apr 1, 2003