Discusses research, derived from scenarios describing the future of a wide range of industry sectors as developed by managers and professionals from more than 150 large organizations. Suggests that such organizations mainly focus on “regulation” as the factor which will be most important in determining their longer‐term future. At the same time, in terms of the industry their organizations operates within, they do not subscribe to many of the conventional assumptions as to what are likely to be the main drivers for change in their macro‐environment, and they focus on the nation state to which they belong rather than international developments. Posits that most surprising of all, they do not see IT as a major driver for change!
Industrial Management & Data Systems – Emerald Publishing
Published: Dec 1, 1996
Keywords: Forecasting; Industry; Macroenvironment; Open learning; Scenario planning; Short‐termism
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