Access the full text.
Sign up today, get DeepDyve free for 14 days.
This exploratory study examines differences in opportunity recognition by industry. A sample of 142 entrepreneurs completed a detailed questionnaire. Certain differences by industry were in the product, firm and respondents’ characteristics as well as in opportunity recognition processes, especially in regards to innovation and level of creativity. In addition, there was a very clear, significant relationship between level of creativity and the number of opportunities identified and pursued across industries. The implications of this is that future research that involves creativity, such as using the creativity‐based model provided by Lumpkin et al. (2003), should include industry in the analysis.
Journal of Research in Marketing and Entrepreneurship – Emerald Publishing
Published: Jul 1, 2004
Keywords: Industry; Opportunity; Recognition
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.