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Industrial recruitment and economic development: a comparative analysis of competing south‐eastern cities using perceptual mapping

Industrial recruitment and economic development: a comparative analysis of competing... In this study of industrial recruitment and economic development, perceptual mapping was used to identify the collective and individual positions of ten competing south‐eastern cities. The perceived position of the “ideal” city also was captured by the study's findings. Industrial real estate executives who were surveyed indicated that some cities have positioned themselves strategically in terms of quality of life, whereas others are recognized because of their resources and markets or pro‐business environment. Some cities appear better able to take advantage of their position, whereas others face economic development obstacles. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Industrial recruitment and economic development: a comparative analysis of competing south‐eastern cities using perceptual mapping

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858620410564409
Publisher site
See Article on Publisher Site

Abstract

In this study of industrial recruitment and economic development, perceptual mapping was used to identify the collective and individual positions of ten competing south‐eastern cities. The perceived position of the “ideal” city also was captured by the study's findings. Industrial real estate executives who were surveyed indicated that some cities have positioned themselves strategically in terms of quality of life, whereas others are recognized because of their resources and markets or pro‐business environment. Some cities appear better able to take advantage of their position, whereas others face economic development obstacles.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Dec 1, 2004

Keywords: Economic development; Industrial marketing; Real estate

References