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Individualism and collectivism: toward a strategy for testing measurement equivalence across culturally diverse groups

Individualism and collectivism: toward a strategy for testing measurement equivalence across... Examines critically the bulk of cross‐cultural research involving the constructs of individualism and collectivism. Highlights some of the main conceptual and methodological shortcomings in the use of these constructs and the need for refinement and synthesis in definition and measurement. Suggests a research strategy that integrates previous empirical findings in a theory‐driven approach. Proposes multiple group confirmatory factor analysis as a technique for confirming a 2‐2 factor structure for individualism and collectivism and for testing the equivalence of their measures across culturally diverse groups. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cross Cultural Management Emerald Publishing

Individualism and collectivism: toward a strategy for testing measurement equivalence across culturally diverse groups

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References (35)

Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
1352-7606
DOI
10.1108/13527600210797325
Publisher site
See Article on Publisher Site

Abstract

Examines critically the bulk of cross‐cultural research involving the constructs of individualism and collectivism. Highlights some of the main conceptual and methodological shortcomings in the use of these constructs and the need for refinement and synthesis in definition and measurement. Suggests a research strategy that integrates previous empirical findings in a theory‐driven approach. Proposes multiple group confirmatory factor analysis as a technique for confirming a 2‐2 factor structure for individualism and collectivism and for testing the equivalence of their measures across culturally diverse groups.

Journal

Cross Cultural ManagementEmerald Publishing

Published: Mar 1, 2002

Keywords: Diversity; National cultures; Measurement; Factor analysis; Methodology

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