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Increasing the contribution of special events to Niagara's tourism industry

Increasing the contribution of special events to Niagara's tourism industry Purpose – The purpose of this paper is to discuss the contribution of events to the Niagara region's tourism product. Design/methodology/approach – Using contributing perspectives from the industry and academia, this paper provides an overview of festivals and meeting/convention events in the region. Findings – Drawing from specific examples from the region, reasons for event successes are discussed. A diagram is used to illustrate how event products should be developed in order to help Niagara region tourism and economic growth. Originality/value – Current and future challenges for the region are presented and suggestions for overcoming barriers are provided. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Increasing the contribution of special events to Niagara's tourism industry

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596110810866127
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to discuss the contribution of events to the Niagara region's tourism product. Design/methodology/approach – Using contributing perspectives from the industry and academia, this paper provides an overview of festivals and meeting/convention events in the region. Findings – Drawing from specific examples from the region, reasons for event successes are discussed. A diagram is used to illustrate how event products should be developed in order to help Niagara region tourism and economic growth. Originality/value – Current and future challenges for the region are presented and suggestions for overcoming barriers are provided.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Apr 18, 2008

Keywords: Tourism; Festivals; Canada

References