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Incorporating voice of the consumer: does it really work?

Incorporating voice of the consumer: does it really work? Purpose – This study attempts to address the question of whether and how new product development (NPD) performance can be enhanced by interacting with users at specific stages in the process and whether performance can be affected by user knowledge management. Design/methodology/approach – In this study, data were collected from firms in the software industry in Taiwan and a model of knowledge management capabilities was adopted to analyze the effectiveness of a firm's user knowledge. Findings – The findings demonstrate that user interaction during NPD stages significantly promotes new product performance in the early stages and that user knowledge management competence has a positive effect on NPD performance – especially through the process capability dimension. Originality/value – Drawing from the findings of this paper, further research directions and theoretical and managerial implications are projected. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

Incorporating voice of the consumer: does it really work?

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References (61)

Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
0263-5577
DOI
10.1108/02635570510606996
Publisher site
See Article on Publisher Site

Abstract

Purpose – This study attempts to address the question of whether and how new product development (NPD) performance can be enhanced by interacting with users at specific stages in the process and whether performance can be affected by user knowledge management. Design/methodology/approach – In this study, data were collected from firms in the software industry in Taiwan and a model of knowledge management capabilities was adopted to analyze the effectiveness of a firm's user knowledge. Findings – The findings demonstrate that user interaction during NPD stages significantly promotes new product performance in the early stages and that user knowledge management competence has a positive effect on NPD performance – especially through the process capability dimension. Originality/value – Drawing from the findings of this paper, further research directions and theoretical and managerial implications are projected.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: Aug 1, 2005

Keywords: Management activities; Process analysis; Product development; Taiwan

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