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Incompetence and outsourcing: running backwards in the race to learn

Incompetence and outsourcing: running backwards in the race to learn Argues that many firms have progressively destroyed the foundations of their competitive advantage by incrementally outsourcing such key competence‐sustaining activities. Distinguishes between ‘brand share’ — the quantity or market share of product sold under the corporation's brand, and the ‘manufacturing share’ — the proportion of the market that is internally produced by the firm. Sums up, that, although users of outsourcing take various steps to keep sensitive market information from outsource suppliers — the component or service provided by the supplier embodies valuable market information. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Incompetence and outsourcing: running backwards in the race to learn

The Antidote , Volume 2 (6): 2 – Nov 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006357
Publisher site
See Article on Publisher Site

Abstract

Argues that many firms have progressively destroyed the foundations of their competitive advantage by incrementally outsourcing such key competence‐sustaining activities. Distinguishes between ‘brand share’ — the quantity or market share of product sold under the corporation's brand, and the ‘manufacturing share’ — the proportion of the market that is internally produced by the firm. Sums up, that, although users of outsourcing take various steps to keep sensitive market information from outsource suppliers — the component or service provided by the supplier embodies valuable market information.

Journal

The AntidoteEmerald Publishing

Published: Nov 1, 1997

Keywords: Outsourcing; Competitive advantage; Learning

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