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Argues that many firms have progressively destroyed the foundations of their competitive advantage by incrementally outsourcing such key competence‐sustaining activities. Distinguishes between ‘brand share’ — the quantity or market share of product sold under the corporation's brand, and the ‘manufacturing share’ — the proportion of the market that is internally produced by the firm. Sums up, that, although users of outsourcing take various steps to keep sensitive market information from outsource suppliers — the component or service provided by the supplier embodies valuable market information.
The Antidote – Emerald Publishing
Published: Nov 1, 1997
Keywords: Outsourcing; Competitive advantage; Learning
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