Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/improving-the-performance-of-hospitality-firms-0SGx9c4naD
References (24)
-
Jin Han, Namwoon Kim, R. Srivastava (1998)
Market Orientation and Organizational Performance: Is Innovation a Missing Link?Journal of Marketing, 62
-
T. Chang, Su-Jane Chen (1998)
Market orientation, service quality and business profitability: a conceptual model and empirical evidenceJournal of Services Marketing, 12
-
W. Parsons (1987)
Improving Marketing Performance -
B. Gray, S. Matear, C. Boshoff, Philip Matheson (1998)
Developing a better measure of market orientationEuropean Journal of Marketing, 32
-
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
-
L. Harris, Phillip Watkins (1998)
The impediments to developing a market orientation: an exploratory study of small UK hotelsInternational Journal of Contemporary Hospitality Management, 10
-
Ulrike Brentani, R. Cooper (1992)
Developing successful new financial services for businessesIndustrial Marketing Management, 21
-
10.1177/002224298905300102
-
B.J Gray, S Matear, C Boshoff, P.K. Matheson
Developing a better model of market orientation -
Ulrike Brentani (1989)
Success and Failure in New Industrial ServicesJournal of Product Innovation Management, 6
-
G. Hooley, J. Lynch, D. Jobber (1992)
Generic marketing strategiesInternational Journal of Research in Marketing, 9
-
G. Balabanis, H. Phillips, J. Lyall (1998)
Corporate social responsibility and economic performance in the top British companies: are they linked?European Business Review, 98
-
G. Hooley, J. Lynch, Jenny Shepherd (1990)
The Marketing Concept: Putting the Theory into PracticeEuropean Journal of Marketing, 24
-
R Deshpande, F.E. Jnr Webster
Organisational culture and marketing: defining the research agenda -
Gordon Greenley (1995)
Market Orientation and Company Performance: Empirical Evidence From UK CompaniesBritish Journal of Management, 6
-
Eunsang Yoon, Hugh Guffey, Valerie Kijewski (1993)
The effects of information and company reputation on intentions to buy a business serviceJournal of Business Research, 27
-
Ulrike Brentani (1993)
The New Product Process in Financial Services: Strategy for SuccessInternational Journal of Bank Marketing, 11
-
Shengliang Deng, J. Dart (1994)
Measuring market orientation: A multi‐factor, multi‐item approachJournal of Marketing Management, 10
-
W. Fritz (1996)
Market orientation and corporate success: Findings from GermanyEuropean Journal of Marketing, 30
-
A. Johne, C. Storey (1998)
New service development: a review of the literature and annotated bibliographyEuropean Journal of Marketing, 32
-
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
-
Marsha Egeren, S. O’Connor (1998)
Drivers of market orientation and performance in service firmsJournal of Services Marketing, 12
-
G. Lynn, A. Maltz, Peter Jurkat, Michael Hammer (1999)
New media in marketing redefine competitive advantage: a comparison of small and large firmsJournal of Services Marketing, 13
-
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 0959-6119
- DOI
- 10.1108/09596110010320643
- Publisher site
- See Article on Publisher Site
Abstract
The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture, innovation procedures, use of information technology and ethical policies of hospitality firms with the most highly market-oriented service firms from other sectors which took part in a large multi-industry study in New Zealand. Suggests that hospitality managers should encourage their organisations to become more customer-focused, to develop a corporate culture which encourages innovation, and to make greater use of Web-based marketing to improve company performance.
Journal
International Journal of Contemporary Hospitality Management – Emerald Publishing
Published: Jun 1, 2000
Keywords: Company performance; Hospitality; Marketing