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Improving the performance of hospitality firms

Improving the performance of hospitality firms The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture, innovation procedures, use of information technology and ethical policies of hospitality firms with the most highly market-oriented service firms from other sectors which took part in a large multi-industry study in New Zealand. Suggests that hospitality managers should encourage their organisations to become more customer-focused, to develop a corporate culture which encourages innovation, and to make greater use of Web-based marketing to improve company performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

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References (24)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596110010320643
Publisher site
See Article on Publisher Site

Abstract

The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture, innovation procedures, use of information technology and ethical policies of hospitality firms with the most highly market-oriented service firms from other sectors which took part in a large multi-industry study in New Zealand. Suggests that hospitality managers should encourage their organisations to become more customer-focused, to develop a corporate culture which encourages innovation, and to make greater use of Web-based marketing to improve company performance.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Jun 1, 2000

Keywords: Company performance; Hospitality; Marketing

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