Improving small farmer participation in export marketing channels: perceptions of US fresh produce importers

Improving small farmer participation in export marketing channels: perceptions of US fresh... Purpose – The purpose of this paper is to identify important elements of a strategy to facilitate small farmer participation in international supply chains for fresh produce. Design/methodology/approach – The study employs survey data collected from a national sample of US fresh produce importers. Their concerns and suggestions regarding potential for transactions with small Mexican farmers were assessed, with factor analysis providing a thematic summary of their perspectives. Findings – Results of the study reveal that US importers are not uniformly pessimistic about the ability of small farmers to meet their demands. On the contrary, almost one‐third said they probably would work with small farmers in the near future. In general, importers are interested in transactions in which the product meets consumer and government expectations and is grown on the buyer's terms, the grower is reliable over time, the transaction is simplified, and the grower handles transportation. Importers rate small farmers poorly on their ability to achieve the last two factors, but these are also the items rated least important to the importers. New approaches to building market capacity in small farmers are also highly valued by the importers, including government investment guarantees, and arrangements for facilitating contact between importers and growers. More traditional methods, such as cooperatives and use of brokers, were not rated as highly. Research limitations/implications – The study relies on cross‐sectional, self‐report data from one side of the grower/importer dyad. Incorporating longitudinal data with a dyadic perspective could provide additional insight. Originality/value – A practitioner perspective on the challenges in international fruit and vegetable supply chains, particularly as relates to developing countries, is of considerable value. Not only can governments choose improved policies for improving market readiness for the growers, but also members of supply chains themselves can identify tactics for ensuring successful transactions by enhancing coordination. The prospects for a win‐win outcome for growers and importers are improved. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Supply Chain Management: An International Journal Emerald Publishing

Improving small farmer participation in export marketing channels: perceptions of US fresh produce importers

Loading next page...
 
/lp/emerald-publishing/improving-small-farmer-participation-in-export-marketing-channels-CSp0XL778S
Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1359-8546
DOI
10.1108/13598540810871244
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to identify important elements of a strategy to facilitate small farmer participation in international supply chains for fresh produce. Design/methodology/approach – The study employs survey data collected from a national sample of US fresh produce importers. Their concerns and suggestions regarding potential for transactions with small Mexican farmers were assessed, with factor analysis providing a thematic summary of their perspectives. Findings – Results of the study reveal that US importers are not uniformly pessimistic about the ability of small farmers to meet their demands. On the contrary, almost one‐third said they probably would work with small farmers in the near future. In general, importers are interested in transactions in which the product meets consumer and government expectations and is grown on the buyer's terms, the grower is reliable over time, the transaction is simplified, and the grower handles transportation. Importers rate small farmers poorly on their ability to achieve the last two factors, but these are also the items rated least important to the importers. New approaches to building market capacity in small farmers are also highly valued by the importers, including government investment guarantees, and arrangements for facilitating contact between importers and growers. More traditional methods, such as cooperatives and use of brokers, were not rated as highly. Research limitations/implications – The study relies on cross‐sectional, self‐report data from one side of the grower/importer dyad. Incorporating longitudinal data with a dyadic perspective could provide additional insight. Originality/value – A practitioner perspective on the challenges in international fruit and vegetable supply chains, particularly as relates to developing countries, is of considerable value. Not only can governments choose improved policies for improving market readiness for the growers, but also members of supply chains themselves can identify tactics for ensuring successful transactions by enhancing coordination. The prospects for a win‐win outcome for growers and importers are improved.

Journal

Supply Chain Management: An International JournalEmerald Publishing

Published: May 2, 2008

Keywords: Supply chain management; Small enterprises; Agriculture; Mexico; United States of America

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off