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Improving Market Success Rates through Better Product Definition

Improving Market Success Rates through Better Product Definition Details research which shows that product definition is crucial to increasing overall success. Reports research undertaken within Hewlett‐Packard that uncovered ten product definition factors preprequisite to successful product development. Further research across Fortune 100 companies expanded the list to include an eleventh essential factor. Concludes that each of the 11 factors have to be completed adequately, prior to exiting the product definition phase; and these can be completed only through a multidisciplinary product development team. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Class Design to Manufacture Emerald Publishing

Improving Market Success Rates through Better Product Definition

World Class Design to Manufacture , Volume 1 (4): 3 – Aug 1, 1994

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
1352-3074
DOI
10.1108/09642369210063018
Publisher site
See Article on Publisher Site

Abstract

Details research which shows that product definition is crucial to increasing overall success. Reports research undertaken within Hewlett‐Packard that uncovered ten product definition factors preprequisite to successful product development. Further research across Fortune 100 companies expanded the list to include an eleventh essential factor. Concludes that each of the 11 factors have to be completed adequately, prior to exiting the product definition phase; and these can be completed only through a multidisciplinary product development team.

Journal

World Class Design to ManufactureEmerald Publishing

Published: Aug 1, 1994

Keywords: Manufacturing industry; New product development; Product design; Profitability; Strategic planning; Success; Teamwork

References