Impacts of ERP systems on the integrated‐interaction performance of manufacturing and marketing

Impacts of ERP systems on the integrated‐interaction performance of manufacturing and marketing Interactions between manufacturing and marketing departments often determine the competitiveness and profitability of a firm. Enterprise resource planning (ERP) systems address integration issues of business functions; and benefits contributed by ERP implementation found in the literature are similar to those achieved through the integration of manufacturing and marketing functions. Uses a research model based on contingency theory and socio-technical theory to study the effects of ERP implementation on marketing and manufacturing integration. A study of four companies in the electronic industry shows that internal organizational and external factors affect the interaction between manufacturing and marketing and results in performance improvement. Provides a new perspective of the factors that impact the effectiveness of ERP systems. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

Impacts of ERP systems on the integrated‐interaction performance of manufacturing and marketing

Industrial Management & Data Systems, Volume 104 (1): 14 – Jan 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0263-5577
DOI
10.1108/02635570410514089
Publisher site
See Article on Publisher Site

Abstract

Interactions between manufacturing and marketing departments often determine the competitiveness and profitability of a firm. Enterprise resource planning (ERP) systems address integration issues of business functions; and benefits contributed by ERP implementation found in the literature are similar to those achieved through the integration of manufacturing and marketing functions. Uses a research model based on contingency theory and socio-technical theory to study the effects of ERP implementation on marketing and manufacturing integration. A study of four companies in the electronic industry shows that internal organizational and external factors affect the interaction between manufacturing and marketing and results in performance improvement. Provides a new perspective of the factors that impact the effectiveness of ERP systems.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: Jan 1, 2004

Keywords: Resource sharing; Manufacturing resource planning

References

  • Performance and consensus
    Bourgeois, L.J.
  • Unveiling the structure of supply networks: case studies in Honda, Acura, and DaimlerChrysler
    Choi, T.Y.; Hong, Y.
  • Consensus on strategy formulation and organizational performance: competitors in a fragmented industry
    Dess, G.G.
  • Enterprise resource planning: the emerging organizational value systems
    Gupta, A.
  • The IT effects on competitiveness for interaction between manufacturing and marketing – six Taiwan cases
    Hsu, L.L.
  • Marketing‐production coordination in channels of distribution
    Kumar, K.R.
  • Organization and Environment
    Lawrence, P.R.; Lorsch, J.W.
  • The effects of a market orientation on business profitability
    Narver, J.C.; Slater, S.F.
  • Coordinating manufacturing and marketing in international firms
    St John, C.H.
  • Exploring the rationales for ERP and SCM integration
    Tarn, J. M.
  • Organizations in Action
    Thompson, J.D.
  • Managing dirty data in organizations using ERP: lessons from a case study
    Vosburg, J.; Kumar, A.

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