Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Impacts of advisory perception and cultural distance on travel intention: evidence from China

Impacts of advisory perception and cultural distance on travel intention: evidence from China This study aims to investigate the impact of travel advisory perception and cultural distance on travel intention based on the push and pull theory, the stimulus–organism–response model and protection motivation theory.Design/methodology/approachThe paper conducts an empirical test with a questionnaire survey. The authors asked respondents to answer questions on a five-point Likert-type scale, which included threat severity, threat susceptibility, advisory perception, perceived cultural distance, travel motivation and travel intention.FindingsIn this paper, through a questionnaire of 424 respondents, the authors found that threat severity has a positive impact on advisory perception and perceived cultural distance, and that advisory perception indirectly affect travel intention through travel motivation.Originality/valuePrevious literature has discussed the influencing factors of travel intention but rarely does it consider the intrinsic relationship and interaction between advisory perception and cultural distance. The results of this study help fill some gaps in the research on advisory perception and perceived cultural distance, guide governments on how to better formulate travel advisories and provide a new perspective for tourism industry practitioners to improve their travel products after the COVID-19 pandemic especially. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Modelling in Management Emerald Publishing

Impacts of advisory perception and cultural distance on travel intention: evidence from China

Journal of Modelling in Management , Volume 18 (2): 14 – Mar 31, 2023

Loading next page...
 
/lp/emerald-publishing/impacts-of-advisory-perception-and-cultural-distance-on-travel-2oXJP0GiB9

References (65)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1746-5664
eISSN
1746-5664
DOI
10.1108/jm2-04-2021-0098
Publisher site
See Article on Publisher Site

Abstract

This study aims to investigate the impact of travel advisory perception and cultural distance on travel intention based on the push and pull theory, the stimulus–organism–response model and protection motivation theory.Design/methodology/approachThe paper conducts an empirical test with a questionnaire survey. The authors asked respondents to answer questions on a five-point Likert-type scale, which included threat severity, threat susceptibility, advisory perception, perceived cultural distance, travel motivation and travel intention.FindingsIn this paper, through a questionnaire of 424 respondents, the authors found that threat severity has a positive impact on advisory perception and perceived cultural distance, and that advisory perception indirectly affect travel intention through travel motivation.Originality/valuePrevious literature has discussed the influencing factors of travel intention but rarely does it consider the intrinsic relationship and interaction between advisory perception and cultural distance. The results of this study help fill some gaps in the research on advisory perception and perceived cultural distance, guide governments on how to better formulate travel advisories and provide a new perspective for tourism industry practitioners to improve their travel products after the COVID-19 pandemic especially.

Journal

Journal of Modelling in ManagementEmerald Publishing

Published: Mar 31, 2023

Keywords: Threat susceptibility; Threat severity; Cultural distance; Advisory perception; Motivation; Travel intention

There are no references for this article.