Impact of TV Commercials on Saudi Childrens Purchase Behaviour

Impact of TV Commercials on Saudi Childrens Purchase Behaviour A sample of 217 Saudi children was surveyed to determine the impactof television commercials on their purchase behaviour. Reports theresults of this survey, broken down by gender and discusses theirimplications. Offers suggestions for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Impact of TV Commercials on Saudi Childrens Purchase Behaviour

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509310027837
Publisher site
See Article on Publisher Site

Abstract

A sample of 217 Saudi children was surveyed to determine the impactof television commercials on their purchase behaviour. Reports theresults of this survey, broken down by gender and discusses theirimplications. Offers suggestions for future research.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Feb 1, 1993

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