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Impact of exposure to mass media on female empowerment: evidence from India

Impact of exposure to mass media on female empowerment: evidence from India The purpose of this paper is to investigate if women’s exposure to mass media, i.e. television, radio, and print media, is a determinant of female empowerment in India. Indicators of empowerment include female autonomy in domestic decision-making, freedom of movement, financial knowledge and independence, attitudes regarding acceptability of violence against women, actual and desired fertility and use and decisions about contraception.Design/methodology/approachData for the analysis come from two rounds of the National Family and Health Survey, a large-scale nationally representative household survey. First, ordinary least squares estimation is used to obtain the parameter estimates. To overcome endogeneity concerns, instrumental variables estimation is also used.FindingsThe results reveal a strong positive effect of exposure to mass media on women’s status in India.Research limitations/implicationsThese findings highlight the effectiveness of mass media in influencing women positively.Originality/valueThis paper captures the cumulative effects of three types of media: television, radio and print media. It also takes advantage of the most recent data available together with using instrumental variables estimation to overcome endogeneity concerns. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Development Issues Emerald Publishing

Impact of exposure to mass media on female empowerment: evidence from India

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References (44)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1446-8956
DOI
10.1108/ijdi-10-2018-0156
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to investigate if women’s exposure to mass media, i.e. television, radio, and print media, is a determinant of female empowerment in India. Indicators of empowerment include female autonomy in domestic decision-making, freedom of movement, financial knowledge and independence, attitudes regarding acceptability of violence against women, actual and desired fertility and use and decisions about contraception.Design/methodology/approachData for the analysis come from two rounds of the National Family and Health Survey, a large-scale nationally representative household survey. First, ordinary least squares estimation is used to obtain the parameter estimates. To overcome endogeneity concerns, instrumental variables estimation is also used.FindingsThe results reveal a strong positive effect of exposure to mass media on women’s status in India.Research limitations/implicationsThese findings highlight the effectiveness of mass media in influencing women positively.Originality/valueThis paper captures the cumulative effects of three types of media: television, radio and print media. It also takes advantage of the most recent data available together with using instrumental variables estimation to overcome endogeneity concerns.

Journal

International Journal of Development IssuesEmerald Publishing

Published: Jun 24, 2019

Keywords: India; Mass media; Female Empowerment

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