Impact of export promotion programs on firm competencies, strategies and performance The case of Canadian high‐technology SMEs

Impact of export promotion programs on firm competencies, strategies and performance The case of... Export promotion programs are provided by governments to help firms, especially small and medium‐sized ones, overcome real or perceived obstacles to exporting. To date, there has been limited empirical evidence of the effectiveness of these efforts. This study clarifies the ways in which export promotion programs bolster the export competence and export activities of firms by drawing on the results of a survey of small and medium‐sized Canadian high‐technology firms. The results suggest that using a greater number of government programs influences the achievement of export objectives and export expansion strategies, and enhances export marketing competencies. By segmenting firms by level of export involvement, a clearer picture of the benefits and limitations of export promotion programs emerges. These results suggest that sporadic and active exporters gain the most from export promotion programs, while there is little impact in the short term for more experienced international firms who derive most of their incomes from exporting. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Impact of export promotion programs on firm competencies, strategies and performance The case of Canadian high‐technology SMEs

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330410547153
Publisher site
See Article on Publisher Site

Abstract

Export promotion programs are provided by governments to help firms, especially small and medium‐sized ones, overcome real or perceived obstacles to exporting. To date, there has been limited empirical evidence of the effectiveness of these efforts. This study clarifies the ways in which export promotion programs bolster the export competence and export activities of firms by drawing on the results of a survey of small and medium‐sized Canadian high‐technology firms. The results suggest that using a greater number of government programs influences the achievement of export objectives and export expansion strategies, and enhances export marketing competencies. By segmenting firms by level of export involvement, a clearer picture of the benefits and limitations of export promotion programs emerges. These results suggest that sporadic and active exporters gain the most from export promotion programs, while there is little impact in the short term for more experienced international firms who derive most of their incomes from exporting.

Journal

International Marketing ReviewEmerald Publishing

Published: Aug 1, 2004

Keywords: Exports; Promotion; Small to medium‐sized enterprises; Government

References

  • Export demand for US orange juice: impacts of US export promotion programs
    Armah, B.K. Jr; Epperson, J.E.
  • Export performance measurement: reflective versus formative indicators
    Diamantopoulos, A.
  • Understanding the role of export marketing assistance: empirical evidence and research needs
    Diamantopoulos, A.; Schlegelmilch, B.B.; Tse, K.Y.
  • Firm‐level export performance assessment: review, evaluation, and development
    Katsikeas, C.S.; Leonidou, L.C.; Morgan, N.A.
  • Measuring export performance in service industries
    White, S.D.; Griffith, D.A.; Ryans, J.K. Jr
  • Determinants of export performance: a review of the empirical literature between 1987 and 1997
    Zou, S.; Stan, S.

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