Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Immigrants from Russia A Marketing Challenge for Israels Banks

Immigrants from Russia A Marketing Challenge for Israels Banks The influx of new Russian immigrants to Israel is described withthe marketing challenge that it poses to Israeli banks. Some of thesalient characteristics of this wave of immigration are delineated aswell as the means employed by Israeli banks in the competition for newaccounts. Bank Hapoalims marketing strategy is described, includinginbranch activity, advertising and promotion aids. Some researchfindings from a survey among newly arrived Russian immigrants arereported. The article discusses some of the social problems facing thisnew immigration from Russia to Israel. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Immigrants from Russia A Marketing Challenge for Israels Banks

International Journal of Bank Marketing , Volume 9 (3): 2 – Mar 1, 1991

Loading next page...
 
/lp/emerald-publishing/immigrants-from-russia-a-marketing-challenge-for-israels-banks-ACa1KYQOIB
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329110135622
Publisher site
See Article on Publisher Site

Abstract

The influx of new Russian immigrants to Israel is described withthe marketing challenge that it poses to Israeli banks. Some of thesalient characteristics of this wave of immigration are delineated aswell as the means employed by Israeli banks in the competition for newaccounts. Bank Hapoalims marketing strategy is described, includinginbranch activity, advertising and promotion aids. Some researchfindings from a survey among newly arrived Russian immigrants arereported. The article discusses some of the social problems facing thisnew immigration from Russia to Israel.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Mar 1, 1991

There are no references for this article.