Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

IMAGE TRANSFERENCE AND RETAIL SITE SELECTION

IMAGE TRANSFERENCE AND RETAIL SITE SELECTION A study to determine whether consumers develop their images ofsmall littleknown retailers from the images of the anchors of theshopping complexes in which they are located. Results suggest that imagetransference does exist in the conveyance of an image to a small,littleknown retailer. It appears that the images assigned to suchretailers in shopping complexes by consumers are determined, at least inpart, by the images assigned to the anchors of that centre. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

IMAGE TRANSFERENCE AND RETAIL SITE SELECTION

Loading next page...
 
/lp/emerald-publishing/image-transference-and-retail-site-selection-3uamN0Wpqv
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559210018303
Publisher site
See Article on Publisher Site

Abstract

A study to determine whether consumers develop their images ofsmall littleknown retailers from the images of the anchors of theshopping complexes in which they are located. Results suggest that imagetransference does exist in the conveyance of an image to a small,littleknown retailer. It appears that the images assigned to suchretailers in shopping complexes by consumers are determined, at least inpart, by the images assigned to the anchors of that centre.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: May 1, 1992

There are no references for this article.