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The Measurement of tourism destination image
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0251-3102
- DOI
- 10.1108/eb058244
- Publisher site
- See Article on Publisher Site
Abstract
As intricate mental constructions, destination images reflect cultural, intellectual and existential backgrounds of individuals, communities and social groups, as well as marketing strategies. In the case of Banff National Park, for example, marketing strategies have promoted a potential need for wilderness and natural environment related experiences that is expressed in western postindustrialized societies. However, touristic development often creates places structured to fit suitable images suggested by the market and leads to the coexistence of multiple images for a single destination. The resulting tourist landscapes very often are divorced from the original setting, atmosphere, and characteristics of the real place.
Journal
The Tourist Review – Emerald Publishing
Published: Feb 1, 1997